NEKTAN TO OPERATE THE SUN’S NEW MOBILE GAMES
Nektan, the international B2B mobile gaming platform provider, is delighted to announce that it has signed a contract with News UK to create and operate Sun Play, an innovative new gaming product for The Sun newspaper in the UK, due to launch later this year.
Sun Play, powered by Nektan’s market-leading mobile gaming platform, Evolve, will combine free-to-play skill games alongside a suite of real money games that are designed to be played on the go by the readers of The Sun newspaper’s print and online formats.
Sun Play has been developed specifically around the growing entertainment needs of online players who are graduating from virtual currency games to real money gaming across smartphone and tablet. Sun Play will entertain and reward players with compelling games and innovative content that builds on the engaging content and heritage of the title, as well as the chance to win prizes and real money.
Over the past 24 months, Nektan has invested heavily in its Evolve gaming platform and proprietary games to create a best-in-class white label mobile gaming product. The Evolve platform can be customised to suit the specific needs of Nektan’s partners to deliver unique gaming experiences on smartphone, tablet and online.
Under the terms of the agreement, Nektan will retain a share of the net revenue generated by Sun Play, and is likely to have a significant impact on the Company’s trading in calendar year 2015.
“I am delighted that News UK has chosen Nektan as its partner following a rigorous selection process and this reflects the quality of our market-leading mobile gaming platform and best-in-class B2B offer. We are looking forward to working closely with the team at The Sun to bring the exciting new Sun Play mobile games to millions of Sun readers. This is a significant development for the Company.”
Gary Shaw, Nektan’s Executive Chairman
“Having carefully evaluated the market, Nektan were the stand-out partner for News UK to power Sun Play. We are very excited to be working together to deliver the most enjoyable gaming experience to seven million print and online readers daily. Entertaining our customers across different points of their media day is a key focus for our business.”
Neil Martin, News UK’s Business Development Director
Gary Shaw, Executive Chairman
David Gosen, Chief Executive Officer
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Nektan is the international B2B mobile gaming platform provider. It is a developer and operator of mobile games in the regulated, interactive RMG and freemium gaming space, delivering white label implementations to large commercial organisations that have established online audiences.
Formed in 2011, Nektan operates under a full Remote Gambling Licence issued by the Gibraltar Licensing Authority and maintains sales and customer support operations in its two primary geographical targets, Europe and North America, from offices in Gibraltar, London and Las Vegas.
The Group has developed a full end-to-end platform, Evolve, which is focussed on supporting mobile gaming. Nektan’s white label platform simplifies the route to mobile gaming revenues for its target commercial entities: managing the full customer experience and back-office operations, allowing the partner solely to focus on marketing the product to its consumers.
ABOUT NEWS UK
News UK is home to some of the biggest and most popular British newspapers. The Times and The Sunday Times are the world’s best-known quality newspapers, and The Sun remains the most read British newspaper with more than seven million readers each day.
While our papers have individual identities that reflect their different heritage, all look to break the most important stories, inform our readers, champion them and the causes closest to their hearts, and help them make sense of the modern world.
For more information, please go to www.news.co.uk or follow us on Twitter @NewsUK